Hi, I’m Andy — a product-minded designer who builds things.
Core Skills
Design: UX/UI, user flows, wireframes, prototyping, accessibility (WCAG/ADA), responsive design
Systems & Tools: Figma, Material Design, design tokens, Photoshop, Illustrator
Front-End: HTML, CSS, JavaScript, GitHub, Shopify, Squarespace, React/Next.js (learning)
Product Thinking: Roadmaps, feature prioritization, A/B testing, data-informed iteration
Collaboration: Agile/Scrum, stakeholder communication, design critiques, dev handoff
Bio:
I’m Andy Friedl, a product designer and front-end builder based in Wisconsin. I specialize in crafting clean, accessible digital experiences and bridging design with development.
With a background spanning UX design, engineering, and product management, I’ve worked on everything from global authentication redesigns at Rakuten to multi-brand navigation systems at Colony Brands. I thrive on solving complex problems, scaling design systems, and collaborating across disciplines.
Outside of work, I’m a maker at heart — restoring houses, building guitars, and even crafting a cedar strip canoe. I bring that same curiosity and hands-on mindset into every design challenge.
When I’m not designing, you’ll probably find me restoring an old house, tinkering with electronics, or squeezing in time on one of my five accordions.
Let’s Connect
I’m always open to opportunities to collaborate, design, and build thoughtful digital products.
My other personal: https://andyfriedl.blogspot.com/