E-Commerce UX Experiments at Colony Brands
At Colony Brands, I design and build marketing-driven ecommerce experiences across 6 brands, including email, SMS, landing pages, and site UI. I partner with marketing and merchandising to test ideas, improve conversion, and balance business goals with usability.
Navigation Experiment
Tested alternate navigation patterns to improve above-the-fold visibility without hiding key categories.
→ Landed on a hybrid approach that balanced discoverability and space efficiency.
→ Landed on a hybrid approach that balanced discoverability and space efficiency.
Order Search → Shopping Entry Point
Turned a dead-end order lookup page into a secondary shopping experience.
→ Introduced category links to drive post-purchase engagement.
→ Introduced category links to drive post-purchase engagement.
Checkout Optimization
Explored placement of credit CTA within the cart flow.
→ Created a new conversion opportunity while managing UX clutter risk.
→ Created a new conversion opportunity while managing UX clutter risk.
Category Icon System
Designed a consistent icon system to improve product discovery without relying on lifestyle imagery.
→ Improved scanability and created a reusable pattern across brands.
→ Improved scanability and created a reusable pattern across brands.
Holiday Campaign Pages
Designed and launched seasonal landing pages across multiple brands.
→ Balanced conversion goals, accessibility, and speed under tight timelines.
→ Balanced conversion goals, accessibility, and speed under tight timelines.
