Andy Friedl | UI/UX Designer with Front-End Experience
Based in Beloit, Wisconsin, with a background in design, engineering, and product since 2012.
I design and build UI that works in real systems, from core interfaces to complex flows like authentication and ecommerce, with a focus on clarity, usability, and what actually gets shipped.
Authentication & Account UX (Rakuten Rewards)
Redesigned login and account flows to support global scale and compliance
B2B Cart & Approval Workflow (Orbital Cart)
Team-based purchasing flow with item approvals, activity tracking, and checkout controls
Real-Time Chat UX & System Design (Murmur)
QR-based group chat with no accounts, designed for private, temporary conversations
UI Systems & Front-End Implementation
Hands-on UI design and front-end work focused on real-world eCommerce experiences
Detour Deals – Product Experience
Location-based deals platform across consumer app, merchant tools, and design system
Shopping Utility UX (Fit Calculator Tool)
A web app that helps shoppers see if large items will fit in their car before checkout.
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© Andy Friedl — Product Designer